Applications in Basic Marketing

$10.00

This reader is revised annually. It contains articles and readings from popular sources like; Business Week, Wall Street Journal, and Forbes. The articles are sorted by chapter and coordinate with the organization of the text.

1 in stock

SKU: 0075610299
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Description

Product details

  • Author(s): William D. Perreault, E. Jerome McCarthy
  • Publisher: McGraw-Hill College
  • Publication date: June 29, 1999
  • Edition: 10th
  • Language: English
  • Print length: 240 pages
  • ISBN-10: 0075610299
  • ISBN-13: 978-0075610298
  • Item Weight: 15.2 ounces
  • Dimensions: 8.25 x 0.5 x 9.75 inches

 

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